Background

Marcelo Cruz has a degree in Marketing, a Post-Degree in Product Development & Management, and an MBA. He brings over 20 years of diverse industry experience, including marketing and sales roles at well-known companies such as Kimberly-Clark and Perrigo Pharma. With a strong foundation in the pharmaceutical sector, Marcelo has spent the last 15 years leading global strategic sales, marketing, and business development teams. His extensive expertise spans strategic sales, negotiation, and problem-solving, making him a valuable leader in driving business growth and innovation.

Current Role and Impact at Tjoapack

As Vice President of Business Development and Marketing at Tjoapack, Marcelo plays a crucial role in shaping the company's strategy and driving organic growth. Since joining the company, he has been responsible for overseeing the development and execution of inbound and outbound marketing plans to accelerate lead generation and strengthen Tjoapack’s commercial strategy. His focus on identifying and securing new business opportunities and building long-term relationships has significantly contributed to the company's expansion.

Personal Insights

Marcelo is passionate about creating innovative solutions that meet customer needs in a challenging environment. He believes in the power of strategic thinking and collaboration to drive success and is committed to leveraging his skills and experience to help Tjoapack thrive in a competitive industry.