Background

Craig Davis is a seasoned executive with over 35 years of experience in finance and leadership roles across various industries. He holds a degree in Aerospace Engineering from the University of Colorado and an MBA from The Ohio State University. Craig began his career at Procter & Gamble and went on to hold CFO positions at Broyhill Furniture, MasterCraft Boat Company, Lirio, and Invincible Boat Company, demonstrating extensive expertise in private equity-backed companies. His diverse experience has shaped his ability to lead financial operations and drive growth in dynamic environments.‍

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Current Role and Impact at Tjoapack

Craig joined Tjoapack as CFO in January 2022, following the company's acquisition in the U.S. His leadership was crucial in successfully integrating the U.S. entity and facilitating Tjoapack's entry into the U.S. market. Craig’s key responsibilities include providing financial leadership, building a strong finance team, and delivering analytics and planning support to ensure the success of various business units. He has also overseen the successful implementation of a new ERP system at TPU and driven financial stewardship, focusing on improving margins and achieving year-over-year growth, with a record year expected in FY24.

Personal Insights

Craig is motivated by leveraging his experience to build successful teams that drive business success. He believes in empowering teams to reach their potential by allowing them the freedom to be self-directed and apply their ideas and skills to drive the business forward.